If it were up to YAYA they would leave this space blank and let their designs do the talking. They don’t feel like bragging about themselves, or bore you with how they first started the company in 1992 by selling basics. Their passion for travelling, trading and creating turned into YAYA. A fashion and home brand for those who like to dress up casually. Common sense, great quality and desirable, but accessible design are key values to describe YAYA. YAYA is not a person. It’s not an age. It’s not even just a great design. It’s a state of mind.